FAQ

Artificial Intelligence (AI) refers to machines and software that can simulate human thinking. They learn from data, make decisions, understand language, and recognize patterns. Businesses use AI for automation, analysis, and personalization. Whether it’s chatbots, language models, or image analysis – AI drives modern digital innovation.
EXULU leverages this technology to provide scalable solutions for businesses of all sizes – boosting efficiency, cutting costs, and unlocking new revenue potential.

AI Agents are advanced, intelligent digital assistants. They operate like virtual employees: independently, 24/7, data-driven, and task-oriented. Unlike traditional chatbots, they can make autonomous decisions, initiate workflows, analyze data, and interact with tools.
Examples include:

• A sales agent that proactively contacts leads

• A support agent that resolves tickets automatically

• An SEO agent that optimizes content based on current ranking factors

Businesses benefit from reduced costs, faster time-to-market, and measurable ROI.

Traditional chatbots often work on rule-based logic, answering pre-defined questions. AI Agents, however, process context, access internal data, and use tools like CRMs or scheduling systems. They understand complex requests, offer multi-step solutions, and learn continuously.
This makes them invaluable in areas such as customer service, marketing automation, lead management, or after-sales support. They scale with your business – without linear increases in personnel costs.

The IMP is the core of EXULU’s AI architecture. It serves as middleware connecting all components of intelligent agents: language models, tools, APIs, company knowledge, and quality controls.
With the EXULU IMP, you can create, manage, and scale AI Agents from a single hub. It integrates your existing systems (CRM, ERP, CMS), manages access rights, defines prompts, and monitors performance, cost, and compliance – all GDPR-compliant and ISO-certified.

Many AI solutions are not scalable or are limited to specific use cases. The EXULU IMP creates a central infrastructure that lets you control all AI processes:

• Unified management of multiple agents

• Centralized security and compliance control

• Seamless integration into your existing IT landscape

• Rapid rollout of new use cases
  This transforms AI from a buzzword into a measurable business asset.

The EXULU IMP is an open-source Intelligence Management Platform. It was built to make it easy for businesses to create, manage, and analyze intelligent AI Agents. EXULU offers a plug-and-play infrastructure that is flexible, secure, and highly scalable for inhouse IT Teams and Developers all over the world.
Thanks to its open-source core, you retain full control over technology and data. You can self-host the  EXULU IMP, develop your own agents, or use services from EXULU Developers and Projectmanagers. Using our unique software and platform to connect AI Agents with you business does not require booking EXULU AI development services, yet we are always here to serve if you have no qualified AI Development resources at hand. EXULU is your platform for AI – for your data, automations and business success.

An AI Agent consists of several components:

• A large language model (LLM)

• Knowledge bases (e.g. product info, FAQs, CRM content)

• Function modules (APIs, custom tools)

• Interaction logic and role-based control

• When a request comes in, the agent accesses relevant data and tools based on context, formulates a response in the desired tone and language, and delivers the result to your preferred system (e.g. support tool, email, CMS).

A typical project is divided into 3 phases:

• AI Readiness Analysis (1 Day): AI guided interview of your team to identify your AI readiness and potential. 
• Technical Deep Dive Workshop (1 Day): We provide you after a 1-day workshop with a analysis document outlining our recommended solution for rolling out AI across your business incl. costs and expected ROI.
• Development (4 Weeks): We develop and implement the AI Agents to automate your business workflows
• Configuration & Testing (2 Weeks): Set up the IMP, create prototypes, and run test scenarios
• Go-Live & Operations (2 Weeks): Training, rollout, and monitoring

After the initial setup, additional agents can usually be deployed within 2 to 4 weeks in total time.

The return on investment (ROI) from AI Agents depends on the use case, but most companies see measurable benefits within the first 3 months after deployment.

For each project Exulu works together with the client to ensure a measurable ROI . Our goal is to deliver projects that are ROI positive within 12 months for the customer.

Common ROI drivers include:

• Cost savings through automation of manual tasks

• Faster response times in sales and support

• Higher conversion rates through personalized interactions

• Increased customer satisfaction via 24/7 availability

• Scalability without increasing headcount

EXULU can automate a wide range of business workflows with its AI Agents:

• Customer service (ticketing, chat, email)

• Marketing automation (campaigns, emails, funnels)

• Sales (lead qualification, SDR agents)

• SEO & content creation (texts, landing pages, internal linking)

• Market and competitor analysis

• Personalized product recommendations

• CRM, ERP, and CMS automation

• ….

The opportunities are endless, especially because of our IMP but also due to our extensive knowledge in building and running businesses before EXULU, we are confident to say that we can automate 90% of your business operations with better results than without automations, after the first year.

All EXULU AI Agents can be tailored to match your brand’s voice. Tools like neuroflash are used for translation and tone optimization. The result: on-brand copy across all touchpoints.
Quality checks also ensure grammar, style, and compliance with internal guidelines.

EXULU is built on GDPR- and ISO 27001-compliant architecture. Hosting can be done in your own infrastructure or certified EU data centers. Optional TISAX compliance is available for the automotive industry.
Role-based access, permissions, and audit logs ensure maximum transparency and control.

EXULU supports integration with:

• CMS (e.g. WordPress, TYPO3)

• CRM (e.g. Salesforce, Hubspot, Zoho)

• ERP (e.g. SAP, Microsoft Dynamics)

• E-Commerce (e.g. Shopify, Magento)

• Marketing automation (e.g. Mailchimp, ActiveCampaign)

• Custom APIs, webhooks, or a GraphQL interface allow for further extensions.

Any given business system, tool, app, program you use, can be connected with our EXULU IMP and sophisticated AI Agents which manage and finish tasks autonomous

EXULU combines modularity, transparency, and innovation – and flexibly adapts to your processes and tools.

Step 1: Book a free consultation. We’ll analyze your needs and suggest suitable use cases.
Next, you can:

• Book a discovery workshop

• Contact us @ hello@exulu.com 

• Download our presentation